You know your website inside and out. You know where everything is, how everything works, and where people are supposed to click. But your visitors don’t. And just because your website makes sense to you doesn’t mean it’s easy for everyone else to use. Here are five simple tests you can do yourself to see […]
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Before you pay for a website redesign, try this.
You’re website feels stuck. It hasn’t worked for your business in a long time. So naturally, you’re thinking about scrapping it and starting over. But before you do… Start with an audit. A redesign can absolutely be worth the investment. But even when your website feels like it isn’t working anymore, there might still be […]
What makes a good small business website? 8 things to look for.
What actually makes a website good? It’s not a fancy animation. It’s not the trendiest font. And it’s definitely not how much you paid for it. A good small business website helps people to take action and connect with you. Here are eight things to look for: 1. A clear first impression. People should quickly […]
Make your website run on autopilot.
You can’t answer emails all day. You can’t take every phone call. You can’t personally explain your business to every person who finds you online. But your website can do all of this and more. It can answer questions while you’re sleeping. It can introduce people to your business while you’re working with a client. […]
Sometimes your website doesn’t need more.
Sometimes your website doesn’t need more. It needs less. Less text. Less clutter. Less clicking. Less information competing for attention. Less stuff that isn’t actually helping your customer make a decision. I know it’s tempting to keep adding things to your website. Another section. Another button. Another paragraph. Another service. Another photo. Another popup. Another […]