What actually makes a website good?
It’s not a fancy animation.
It’s not the trendiest font.
And it’s definitely not how much you paid for it.
A good small business website helps people to take action and connect with you.
Here are eight things to look for:
1. A clear first impression.
People should quickly understand what your business does and how you can help them.
2. Simple navigation.
All of your important information should be easy to find and accessible.
3. Clear services.
Visitors shouldn’t have to guess what your offerings are or how to hire you.
4. Strong calls to action.
Your website should naturally guide visitors to take action and let them know what to expect.
5. Trust signals.
Include reviews, testimonials, examples, credentials, policies, and other proof can help people feel more confident about buying from you or working with you.
6. A good mobile experience.
Since the majority of visitors will reach your website on their mobile device, it needs to be designed to work as well on mobile as it does on desktop.
7. Useful content.
Use your website’s content to answer people’s questions and give them everything they need to make a decision.
8. Good website health.
Broken links, slow pages, outdated information, and technical problems can leave website visitors with a negative experience. It’s a good idea to go through your website regularly to be sure it’s optimized for speed and clarity.
Having a website that works and is welcoming is always the #1 goal.
But your website doesn’t have to win a design award.
It just needs to work for your business and your customers.
If you’d like to see how your website measures up, download our Website Wellness Check to self-evaluate 13 areas of your website and make quick improvements yourself.
~ Chantilly 👩💻💜
“A better website starts with better strategy.”
Web designer and digital marketing consultant at Noctune Digital Marketing Studio.
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