Sweet Life
Web, Branding, Content Strategy, Search Optimization, Website Maintenance and Security, eCommerce Integration, Media Kit and Book Proposal Development, Ad Graphics
CLIENT
Sweet Life is a Texas-based food blog specializing in Tex-Mex, Mexican, and Texan cuisine and handcrafted Latin-inspired cocktails. Sweet Life is published by Vianney Rodriguez, a native Texan and Award-Winning Food Blogger, Recipe Developer and the Author of Latin Twist, a collection of nearly 100 delicious Latin-inspired cocktails.
DIRECTION
The Sweet Life website was in need of an updated look and fresh layout that could accommodate the expansion from a food blog, to a full lifestyle brand. Vianney also wanted to have room to grow and space for her new ecommerce shop. For Sweet Life’s branding, we kept it simple, updating the previous logo style with a vibrant blue banner and cleaner typography. This helped to create a more vibrant look for the brand, while maintaining the recognizable look of the previous logo.
RESULT
The final website is clean, bright and colorful and more fully showcases Vianney’s personality and vision for growing blog and business. She also has a new about page, media page, media kit, and ad graphics to promote her brand.
Chantilly you rocked it! I absolutely love the new look. It’s sleek, professional and runs so much smoother than before! I already had 15 emails about the new design…everyone loves it! Thank you for all of your help and for the work you did updating all of the pages and integrating my new shop! It’s gorgeous!
— Vianney Rodriguez
Award-Winning Food Blogger & Cookbook Author in South Texas